The Milwaukee Brewers will hold a public ceremony to honor the life of longtime broadcaster Bob Uecker before their game against the San Francisco Giants on August 24.
Brewers principal owner Mark Attanasio had announced plans for this ceremony in January, following Uecker’s death at 90, but the date was only confirmed on Monday.
Emmy-winning broadcaster Bob Costas, a close friend and former colleague of Uecker, will host the event. The ceremony will include special guest appearances and videos showcasing rare moments from Uecker’s life.
All ticketed fans will receive a lapel pin featuring the Brewers’ uniform patch that honors Uecker. During the game, baseballs and bases with a Uecker celebration logo will be used. A raffle will raise money for three of Uecker’s favorite charities: the Wounded Warrior Project, the ALS Association, and the Medical College of Wisconsin Bob Uecker Chair for Cancer Research.
“As we continue to cope with the loss of Bob, we’re truly grateful to the Brewers for hosting this Celebration of Life,” said Bob Uecker Jr., Uecker’s son and family representative. “We look forward to coming together to honor his memory and share in the meaningful moments of the day.”

Uecker broadcast Brewers games for 54 years and kept working last year, even after being diagnosed with small cell lung cancer. The Hall of Famer was known as “Mr. Baseball” and gained a national following thanks to his humor in appearances with Johnny Carson, Miller Lite beer commercials, the movie Major League, and the TV show Mr. Belvedere.
“We continue to mourn Bob’s passing, but we feel his presence every day at the ballpark, and in our lives,” said Brewers president of business operations Rick Schlesinger. “August 24 will offer all of us a chance to come together, celebrate Bob’s life, and relive the countless, unforgettable memories he created so effortlessly.”