ATG Entertainment has partnered with StubHub, enabling fans to purchase tickets directly through the popular secondary ticketing platform. This collaboration offers a seamless and secure ticket-buying experience for users, supported by StubHub’s FanProtect Guarantee. The partnership leverages StubHub’s cutting-edge technology, deep insights into fan behavior, and performance marketing tools to help drive fan discovery and conversion, making it easier for theatergoers to access tickets.
ATG and StubHub Streamline Ticket Sales, Enhancing Convenience for Fans and Industry
As part of the agreement, ATG will continue to handle the sale of first-run tickets, while StubHub will take over for secondary market transactions. This arrangement ensures that fans looking for resale tickets can purchase them directly through StubHub rather than spending time searching across various secondary marketplaces. The partnership aims to streamline the ticket-buying process and provide a more convenient experience for theater fans.
ATG Entertainment and StubHub Transform Ticket Sales for Live Theater with New PartnershipAdam Budelli, Head of Partnerships at StubHub, expressed enthusiasm about the partnership, emphasizing that it opens new opportunities for both fans and the theater industry. He noted that ATG Entertainment recognizes the importance of innovation in reaching audiences, and StubHub brings the necessary tools to support this vision. This collaboration is seen as a major step toward growing the live theater sector by offering a platform built with today’s fans in mind.
Partnership Includes Iconic Theaters Nationwide, Transforming Live Entertainment and Ticket Buying Experience
The partnership covers six Broadway theaters, including the Hudson Theatre, St. James Theatre, Al Hirschfeld Theatre, Eugene O’Neill Theatre, August Wilson Theatre, and Walter Kerr Theatre. The first production to be available through this collaboration will be The Last Five Years, starring Nick Jonas and Adrienne Warren at the Hudson Theatre. Additionally, several other theaters across the country are part of the partnership, including venues in Brooklyn, Detroit, Boston, San Antonio, New Orleans, and Houston.
The collaboration with ATG Entertainment is part of StubHub’s ongoing evolution from a resale-only platform to a fan-first, all-access destination for live experiences. Lori Hotz, the US CEO of ATG Entertainment, highlighted the shared belief in the future of live entertainment between the two companies. This partnership reflects their commitment to creating new ways for fans to discover and engage with live experiences across various genres, ultimately transforming the ticket-buying experience for theatergoers nationwide.
